Types of Digital Marketing Services Offered at Includ
Search engine optimization (SEO)
It is the practice of increasing the quantity and quality of traffic to a website from search engines through organic search results. SEO involves optimizing various elements on a website, such as the content, technical setup, and overall structure, to make it more attractive to search engines. The goal of SEO is to rank higher in search engine results pages (SERPs) for relevant keywords and phrases, which can lead to more visibility, traffic, and ultimately, conversions. There are two main types of SEO: on-page SEO and off-page SEO. On-page SEO refers to the optimization of elements on a website that can be controlled by the website owner, such as the content and meta tags. Off-page SEO refers to optimization that takes place outside of the website, such as link building and social media promotion.
Social media marketing
It is the process of using social media platforms to promote a product, service, or brand. The goal of social media marketing is to increase brand awareness, drive website traffic, and ultimately generate conversions. Social media marketing involves creating and sharing content on social media platforms, as well as paid advertising on those platforms.Social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok, have a large user base and can be a powerful tool for businesses to reach their target audience. Social media marketing strategies can include creating a company profile, posting regular updates, running contests, and sponsoring influencer posts. Businesses can also use social media platforms to run paid advertising campaigns, such as sponsored posts, display ads, and video ads. These campaigns can be targeted to specific demographics and interests, which can help increase the chances of reaching the desired audience.Social media marketing can be a cost-effective way to reach a large audience and can be especially effective in building brand awareness, engaging with customers, and driving website traffic.
It is the process of using email to promote a product, service, or brand. The goal of email marketing is to increase brand awareness, drive website traffic, and ultimately generate conversions. Email marketing campaigns can include newsletters, promotional emails, transactional emails, and automated email sequences.Email marketing campaigns typically involve building an email list of potential and current customers, and then sending them regular or targeted emails. The emails can include text, images, and links to a website or landing page. Email marketing campaigns can be used to promote new products or services, offer discounts or special promotions, share company news or updates, and more.Email marketing can be a cost-effective way to reach a large audience and can be especially effective in building brand awareness, engaging with customers, and driving website traffic. It also can be used for retargeting to customers who have visited the website but havent converted yet. Additionally, it can be used for re-engaging inactive customers. To be successful with email marketing, its important to segment your email list and personalize your email campaigns to ensure that the content is relevant to each recipient.
It is a strategy that involves creating and distributing valuable, relevant, and consistent content to attract and engage a specific target audience, with the goal of driving profitable customer action. The content can be in various formats such as blog posts, articles, videos, infographics, podcasts, social media posts, case studies, e-books, whitepapers, and more.The key to successful content marketing is understanding the needs and interests of the target audience and creating content that addresses those needs and interests. By providing valuable and informative content that addresses the pain points and challenges of the target audience, businesses can establish themselves as thought leaders in their industry and build trust with their audience.Content marketing is often used as a way to drive website traffic, generate leads, and increase brand awareness. It can also be used to educate and inform customers about the benefits of a product or service.Content marketing can be a cost-effective way to reach a large audience and can be especially effective in building brand awareness, engaging with customers, and driving website traffic. Its important to have a content marketing plan and a content calendar in place to ensure consistency and to measure the results.
Why Includ is the Best Digital Marketing company for start-ups?
We can claim to be the best digital marketing agency for you because we understand you and your aspirations to create your online presence in this digital world. We are a group of marketing consultants to pave a path for you amid ambiguity.
Ground Level Association
Our team tends to immerse ourselves with your company and your requirements. Brainstorming your needs, defining your vision, mission & goals with you. Paving down the path which company follows in this digital side of business.
Integrated Marketing communications
Internet Marketing is an ocean of services which has multiple dimensions. Integration of important digital services which might play an important role in companies journey to success is a task which we have been doing for the firms.
Digital marketing requires a team of Content writers, graphic designers, market researchers, social media specialists, copywriters, marketplaces experts, photographers and Digital planners. It has been a hassle for companies, especially start-ups to maintain and coordinate with these multiple vendors to a single marketing project. The major reason for this is to be cost-effective. We make it easy for you and provide all these digital services under one roof.